Having a pre-packaged canned demo laying around can be super-

useful. It doesn\’t replace a good, old fashioned live demo, but it\’s another tool in the toolbox. Canned demo\’s don\’t break in front of

the customer, they can be on-demand on a website, CD, or even sent through email. They can play unattended at trade shows, like a commercial, catching

the eye of a passerby and initiating an introduction for you.

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